Last updated: 20 July 2026

These Terms & Conditions (“Terms”) govern your use of the YU SEI website and the purchase of products from us. By accessing our website or placing an order, you agree to be bound by these Terms.

If you do not agree with these Terms, please do not use our website.

1. About Us

YU SEI is a UK-based retailer of ceremonial matcha.

Throughout these Terms, “YU SEI”, “we”, “our” and “us” refer to the operator of this website.

Contact Email: [Insert contact email]

Registered Address: [Insert registered business address]

2. Eligibility

By placing an order, you confirm that:

• You are at least 18 years of age or have permission from a parent or legal guardian.
• The information you provide is accurate and complete.
• You are legally capable of entering into a binding contract.

3. Products

We take reasonable care to ensure that product descriptions, images and pricing are accurate.

As our products are made from natural ingredients, slight variations in colour, texture and appearance may occur.

Product images are for illustrative purposes only. Colours may vary depending on your device or screen settings.

4. Pricing

All prices displayed on our website are shown in Pounds Sterling (£).

Where applicable, VAT is included in the displayed price unless otherwise stated.

Delivery charges are calculated separately during checkout.

We reserve the right to change prices at any time before an order is placed.

5. Orders

Placing an order does not guarantee acceptance.

After placing an order, you will receive an order confirmation acknowledging receipt of your purchase.

A legally binding contract is formed only when your order has been accepted and dispatched.

We reserve the right to refuse or cancel any order where necessary, including where:

• A pricing error has occurred.
• A product is unavailable.
• Payment cannot be authorised.
• Fraud or unauthorised activity is suspected.
• We are unable to fulfil the order.

If payment has already been taken for a cancelled order, a full refund will be issued.

6. Payment

We accept payment methods displayed during checkout.

Payments are processed securely through trusted third-party payment providers.

We do not store your full payment card details.

7. Availability

All products are subject to availability.

Occasionally, products may become unavailable after an order has been placed.

If this occurs, we will contact you promptly and provide a refund where appropriate.

8. Delivery

Delivery times provided on our website are estimates only.

Although we work with trusted delivery partners, delays may occur due to circumstances beyond our control.

Risk in the goods passes to you upon delivery.

Ownership of the goods transfers once full payment has been received.

Further delivery information can be found in our Shipping Policy.

9. International Orders

Customers are responsible for complying with the import laws of their destination country.

International orders may be subject to customs duties, taxes or import charges imposed by local authorities.

These charges are the responsibility of the customer unless stated otherwise.

10. Returns and Refunds

Your statutory rights under UK consumer law are not affected.

Returns and refunds are governed by our Returns & Refund Policy.

Please refer to that policy for full details, including cancellation rights and eligibility for refunds.

11. Website Use

You agree not to:

• Use the website for unlawful purposes.
• Attempt to gain unauthorised access to our systems.
• Interfere with the operation or security of the website.
• Upload malicious software or harmful code.
• Use automated systems to scrape or copy website content without permission.

We reserve the right to suspend or restrict access where misuse is identified.

12. Intellectual Property

All content on this website, including but not limited to:

• YU SEI branding
• Logos
• Artwork
• Photography
• Product descriptions
• Graphics
• Text
• Website design

is owned by or licensed to YU SEI and is protected by applicable intellectual property laws.

You may not copy, reproduce, distribute, modify or commercially exploit any content without our prior written permission.

13. Accuracy of Information

While we aim to keep all information accurate and up to date, we do not guarantee that all content is free from errors or omissions.

We reserve the right to correct inaccuracies, update information or withdraw products without prior notice.

14. Health Information

Our products are food products and are not intended to diagnose, treat, cure or prevent any medical condition.

Information provided on this website is for general informational purposes only and should not be considered medical advice.

If you have any medical concerns, allergies, are pregnant or breastfeeding, or are taking medication, you should seek advice from a qualified healthcare professional before consuming our products.

15. Limitation of Liability

Nothing in these Terms excludes or limits liability where such limitation would be unlawful.

To the fullest extent permitted by law, YU SEI shall not be liable for:

• Indirect or consequential losses.
• Loss of profits.
• Loss of business.
• Loss of data.
• Loss of opportunity.

Our total liability relating to any purchase shall not exceed the amount paid for the relevant product.

Nothing in these Terms limits liability for:

• Death or personal injury caused by negligence.
• Fraud or fraudulent misrepresentation.
• Any liability which cannot be excluded under applicable law.

16. Force Majeure

We shall not be responsible for delays or failure to perform our obligations where such failure results from circumstances beyond our reasonable control, including but not limited to:

• Natural disasters
• Fire
• Flood
• Industrial disputes
• Transport disruption
• Government action
• Pandemic
• Power failures
• Internet outages

17. Privacy

Your personal information is handled in accordance with our Privacy Policy.

By using our website, you acknowledge that you have read our Privacy Policy.

18. Third-Party Services

Our website may contain links to third-party websites or integrate third-party services.

We are not responsible for the content, availability or privacy practices of those third parties.

19. Changes to These Terms

We may amend these Terms from time to time.

The most current version will always be published on this page together with the revised “Last updated” date.

Continued use of the website following any changes constitutes acceptance of the updated Terms.

20. Governing Law

These Terms are governed by the laws of England and Wales.

Any dispute arising from or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

21. Contact

If you have any questions regarding these Terms & Conditions, please contact us.

Email: [Insert contact email]

Registered Address: [Insert registered business address]