Last updated: 25 September 2026
This Cookie Policy explains how YŪ SEI (“we”, “our”, or “us”) uses cookies and similar technologies when you visit our website.
You can choose, change or withdraw your cookie preferences at any time using Cookie preferences in the website footer.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website.
They help websites function properly, remember your preferences, improve your browsing experience and provide insights into how visitors use the website.
Cookies do not normally identify you directly but may be linked to information we hold about you.
2. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be switched off.
They enable functions such as:
- Shopping basket functionality
- Secure checkout
- Website security
- User authentication
- Fraud prevention
- Remembering your cookie preferences
Without these cookies, parts of the website may not function correctly.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our website.
They may collect information such as:
- Pages viewed
- Time spent on pages
- Navigation between pages
- Device type
- Browser type
- Approximate geographic location
- Website performance
This information helps us improve the website and customer experience.
Functional Cookies
These cookies allow the website to remember choices you make, such as:
- Language preferences
- Region
- Account preferences
- Other personalised settings
These cookies improve the functionality of the website but are not essential.
Marketing Cookies
With your consent, marketing cookies may be used to:
- Measure advertising performance
- Deliver more relevant advertisements
- Limit how often advertisements are shown
- Understand how visitors interact with our marketing campaigns
These cookies may be placed by trusted third-party advertising partners.
3. Third-Party Cookies
Our website may use services provided by trusted third parties, which may place cookies on your device.
Depending on how our website is configured, these services may include:
- Shopify
- Google Analytics
- Google Ads
- Meta (Facebook & Instagram)
- TikTok
- YouTube
- Email marketing providers
Each third party has its own privacy and cookie policies governing the use of information they collect.
4. Managing Cookies
You can open Cookie preferences in the website footer to:
- Accept all cookies.
- Reject non-essential cookies.
- Customise your cookie preferences.
You can also control cookies through your web browser settings.
Please note that disabling certain cookies may affect the functionality and performance of our website.
5. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in legal requirements, technology or the services we use.
The latest version will always be available on this page together with the revised “Last updated” date.
6. Contact
If you have any questions regarding this Cookie Policy, please contact us.
Email: hello@yusei.co.uk