TERMS OF SERVICE

OVERVIEW

Welcome to YŪ SEI. The terms “we”, “us” and “our” refer to YU SEI LTD, trading as YŪ SEI. We operate this store and website, including the related information, content, features, tools and products, to provide you with a curated shopping experience (the “Services”). YŪ SEI is powered by Shopify, which enables us to provide the Services to you.

These Terms of Service, together with our Shipping Policy and Return & Refund Policy, describe your rights and responsibilities when using our Services or purchasing from us as a consumer. Please read them before ordering. Our Privacy Policy and Cookie Policy explain how personal information and cookies are used; accepting these Terms does not constitute consent to optional marketing or cookies.

Nothing in these Terms excludes or restricts your statutory consumer rights.

SECTION 1 - ACCESS AND ACCOUNT

To use certain Services or place an order, you may be asked to provide information such as your email address, billing details, payment information and shipping address. You must provide information that is correct, current and complete, and be authorised to provide it.

You must be legally able to enter into the purchase contract and authorised to use your selected payment method.

Please take reasonable steps to keep your account-access details secure and notify us promptly if you suspect unauthorised access. You may not sell or transfer your customer account. This does not make you responsible for unauthorised activity caused by our failure to meet our legal obligations.

SECTION 2 - OUR PRODUCTS

We make every effort to represent our products accurately. Colours and appearance may vary depending on your screen and device settings. This does not remove our obligation to supply products that are of satisfactory quality, fit for purpose where required by law and as described.

We may update product descriptions, discontinue products or introduce reasonable quantity limits for future orders. These changes will not alter an existing purchase contract without your agreement or a lawful basis.

Please follow the preparation and storage instructions supplied with your matcha. Personal taste or preference alone does not make a product faulty, but this does not affect your rights if the product is faulty or not as described.

Do not consume matcha if you suspect contamination or discover that its protective food packaging was compromised before opening. Contact us promptly and retain the product and batch details where safe to do so.

Any enclosed oxygen-absorber or freshness-keeper sachet is not food. Do not eat or open the sachet.

SECTION 3 - ORDERS

When you place an order, you are making an offer to purchase. Please review and correct your order details before completing payment. Purchase contracts are made in English.

Your order is accepted when we confirm acceptance to you by email. An automated acknowledgement of receipt is not acceptance unless it expressly confirms acceptance. Payment must be authorised or received before we accept the order.

Before acceptance, we may decline an order for a legitimate reason, including unavailable stock, unsuccessful payment, an unsupported delivery address or reasonable concerns about an unauthorised transaction. We will notify you and promptly refund any payment taken for products we do not accept.

If you wish to amend an order or stop it before dispatch, please contact us immediately. We may be unable to intercept or amend a shipment already being prepared or dispatched. This does not prevent you from exercising a valid statutory cancellation right.

For eligible online purchases, you may cancel without giving a reason from the time the contract is made until 14 days after the day you receive the goods. Where goods ordered together are delivered separately, the period normally runs from receipt of the last item. You must send goods back without undue delay and within 14 days after notifying us.

Please use the Returns Portal in your customer account to request return instructions. You may also cancel by any other clear statement sent to us using the contact details below. The portal and our administrative review are not conditions of a valid statutory cancellation.

You pay the direct return-delivery costs for a change-of-mind return. Where you validly cancel an entire eligible order, we refund the product payment and any basic standard delivery charge paid. Additional costs for a more expensive delivery service need not be refunded.

For goods we have not offered to collect, any cancellation refund due will be made without undue delay and within 14 days after we receive the goods back or, if earlier, you supply sufficient evidence of sending them back. Otherwise, the refund deadline is 14 days after you notify us. Refunds use the original payment method unless you expressly agree otherwise, and no refund fee is charged.

We may deduct an actual reduction in value caused by handling beyond what is necessary to establish the goods’ nature, characteristics and functioning, where the law permits. Sealed matcha that becomes unsuitable for return for health-protection or hygiene reasons after its relevant seal is opened is excluded from change-of-mind returns.

Further arrangements are set out in our Return & Refund Policy. We do not offer discretionary exchanges. Your separate rights concerning faulty, unsafe, damaged or misdescribed goods remain unaffected, including reasonable return costs where required by law.

These Terms cover personal or household purchases. Please contact us separately about wholesale or commercial-resale orders.

SECTION 4 - PRICES AND BILLING

Prices are shown in pounds sterling and include applicable taxes. The price applicable to your order is displayed before payment and recorded in your order confirmation, subject to the error procedure in Section 12.

Standard UK delivery is £2.99 and is free on orders of £60 or more. Delivery charges are shown before you complete your purchase.

Prices may change for future orders. We will not increase the price of an accepted order without your express agreement.

You agree to provide accurate purchase, payment and account information and to keep your contact details current. Payment is required when placing your order using an authorised payment method available at checkout.

SECTION 5 - SHIPPING AND DELIVERY

We currently deliver within the United Kingdom only. Delivery arrangements and expected dispatch and delivery times will be provided before you place your order. You will receive tracking information after dispatch.

You are responsible for entering a complete and accurate delivery address. Please contact us immediately about any error. Where an error supplied by you causes a failed delivery, we may agree a reasonable additional charge with you before arranging redelivery. This does not make you responsible for an error made by us or our courier.

Where we arrange delivery, goods remain at our risk until you, or a person you identify to receive them, takes physical possession.

We will deliver within the agreed period or, if none is agreed, without undue delay and within 30 days after the contract is made. Your legal rights relating to delayed or unsuccessful delivery remain unaffected.

We may review tracking records, courier photographs, delivery scans and available location information to investigate delivery issues. No single photograph or location record automatically determines a claim.

Please report visible transit damage promptly, ideally within 48 hours, and provide photographs of the product and its external and internal packaging where reasonably possible. A later report or inability to supply particular photographs does not, by itself, remove your statutory rights.

Further details are set out in our Shipping Policy and Return & Refund Policy.

SECTION 6 - INTELLECTUAL PROPERTY

Any intellectual property rights in our branding, text, images, graphics, video, audio and the design and arrangement of the Services belong to YŪ SEI or their respective owners.

You may use the Services for personal, non-commercial purposes and save or print information needed for your purchases or records. Except where permitted by law or the relevant rights holder, you must not copy, reproduce, distribute or commercially exploit protected material.

Nothing in these Terms grants ownership of, or a general licence to use, protected YŪ SEI, Shopify or third-party branding or content. You must not use our branding in a way that falsely suggests endorsement or affiliation.

SECTION 7 - THIRD-PARTY LINKS

The Services may contain links to independent third-party websites or content. Those websites are operated by their respective providers and may have separate terms and privacy policies, which you should review before using them.

A link does not by itself constitute our endorsement. This section does not exclude responsibility for our own statements, conduct or contractual obligations, including where we use another provider to fulfil them.

SECTION 8 - RELATIONSHIP WITH SHOPIFY

YŪ SEI is powered by Shopify, which enables us to provide the Services to you. However, purchases made through our store are made directly with YU SEI LTD.

Shopify provides the e-commerce platform and is not the seller of our matcha. YU SEI LTD is responsible for its products, fulfilment, returns, refunds and other obligations arising from your purchase contract.

This section does not waive any right or claim against Shopify or another person that cannot lawfully be excluded.

SECTION 9 - PRIVACY POLICY

Our Privacy Policy explains how we collect, use, share and retain personal information, our role as data controller, the lawful bases for processing and the safeguards applying to international transfers. Our Cookie Policy explains the cookies and similar technologies used by the store and the choices available to you.

Because our Services are hosted by Shopify, information submitted through the store is shared with Shopify and relevant service providers, which may process it outside the United Kingdom. Depending on the Shopify features used, Shopify may also process information for its own purposes as described in its Consumer Privacy Policy.

The Privacy and Electronic Communications Regulations 2003 (PECR) also apply where relevant to electronic marketing, cookies and similar technologies.

SECTION 10 - GDPR (UK GENERAL DATA PROTECTION REGULATION)

YU SEI LTD processes personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended from time to time.

Under the UK GDPR, you have rights concerning your personal information, including rights to access, correction, erasure, restriction of processing, data portability and objection. These rights apply subject to the relevant legal conditions and exemptions and are explained in our Privacy Policy.

Any international transfer of personal information for which YU SEI LTD is responsible must meet the applicable UK GDPR requirements.

To exercise your data-protection rights or raise a privacy concern, contact hello@yusei.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO).

Using our website, placing an order or accepting these Terms does not waive your rights under the UK GDPR or constitute consent to optional marketing or cookies. Where consent is required, we will request it separately, and you may withdraw it at any time.

SECTION 11 - FEEDBACK

If you choose to submit a review or other content for publication, you give us non-exclusive, royalty-free permission to reproduce and display it, together with your chosen public display name, in connection with the relevant product or Services. You retain ownership of your content.

You must have the necessary rights to submit it. Reviews must reflect a genuine experience and must not be knowingly false, unlawful, abusive or infringe another person’s rights.

We may moderate content on those grounds, but will not alter its meaning or remove a genuine review merely because it is negative.

This permission does not cover publishing private customer-service correspondence or claim evidence as a review or testimonial.

SECTION 12 - ERRORS, INACCURACIES AND OMISSIONS

Occasionally, information concerning descriptions, prices, delivery charges, delivery times or availability may contain an error.

We may correct website errors. If an error affects an order before acceptance, we will explain it and give you the opportunity to proceed on the corrected terms or cancel. We will not charge an increased amount without your agreement.

This section does not give us an unrestricted right to change or cancel an accepted contract. Any change to an accepted order must be agreed with you or otherwise permitted by law.

SECTION 13 - PROHIBITED USES

You may use the Services only for lawful purposes. You must not misuse accounts or personal information, impersonate another person, infringe intellectual property rights, harass or threaten others, send spam, introduce malicious software or interfere with website security.

You must not bypass access controls or use automated tools to disrupt the Services, harvest personal information or unlawfully exploit protected content. This does not prohibit ordinary accessibility tools or otherwise lawful browsing.

You must not deliberately damage a product, fabricate return or delivery evidence, or knowingly submit false information to obtain a refund, replacement or other benefit. We may investigate suspected misuse and take appropriate lawful action. A disputed claim or discrepancy alone is not proof of fraud, and legitimate consumer claims remain protected.

SECTION 14 - TERMINATION

We may suspend or restrict access to an account where reasonably necessary to address fraud, security risks or a serious breach of these Terms. We will explain the action where appropriate, unless doing so would compromise security or an investigation.

Suspending website or account access does not automatically cancel an existing purchase contract or remove your rights to refunds, remedies or customer support. Any payments lawfully due remain payable.

Terms concerning completed purchases, intellectual property and existing rights or liabilities continue to apply where relevant after account access ends.

SECTION 15 - DISCLAIMER OF WARRANTIES

We take reasonable care in providing the Services, but cannot guarantee that website access will always be uninterrupted or free from technical errors.

Preparation, editorial and lifestyle content is provided for general information and is not individual medical advice.

Products are not sold “as is” or without their statutory protections. Nothing in this section excludes the legal requirements concerning product quality, description, safety, fitness for purpose or reasonable care and skill.

SECTION 16 - LIMITATION OF LIABILITY

We are responsible for foreseeable loss or damage caused by our breach of contract or failure to use reasonable care and skill. Loss or damage is foreseeable where it is an obvious consequence or was reasonably contemplated by both parties when the contract was made.

Nothing in these Terms excludes or restricts liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, liability under applicable product-safety legislation, or any other liability that cannot lawfully be excluded or restricted.

Your statutory rights concerning defective products, delivery and other consumer remedies remain unaffected.

SECTION 17 - SEVERABILITY

If a provision is unlawful or unenforceable, the remaining provisions will continue to apply where the contract can reasonably continue without it. An unfair provision does not become binding merely because it appears in these Terms.

SECTION 18 - WAIVER; ENTIRE AGREEMENT

A delay or failure by either party to enforce a right does not, by itself, waive that right.

These Terms and the relevant policies explain our agreement with you. They do not exclude legally binding product descriptions, information or representations supplied before purchase, or any separate agreement expressly made with you.

Where a consumer term can have different meanings, the interpretation most favourable to the consumer applies as required by law.

SECTION 19 - GOVERNING LAW

These Terms and purchase contracts are governed by the law of England and Wales. Consumers elsewhere in the United Kingdom retain any mandatory protections applicable to them.

You may bring proceedings in the courts of England and Wales or, if you live in Scotland or Northern Ireland, in the courts of that country.

SECTION 20 - CHANGES TO TERMS OF SERVICE

You can review the current Terms on this page. We may update them for future orders and will provide notice of material changes where required.

The version provided when you placed your order applies to that purchase unless you expressly agree otherwise or a change is required by law. A website update does not retrospectively alter an existing order.